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Here’s Amazon’s Latest Push into the Brick-and-Mortar Space


Sep. 19 2018, Published 11:32 a.m. ET

Amazon just opened a new Amazon Go store in Chicago

Amazon (AMZN) increased its brick-and-mortar presence via the acquisition of Whole Foods last year. Now, the e-commerce giant is trying to increase its physical presence by opening more of its cashier-free Amazon Go outlets.

The tech giant has already successfully launched three Amazon Go Stores in Seattle where it is headquartered. Amazon has quietly opened its first Amazon Go store outside Seattle. The newest store, which is in Chicago, started operating on Monday, September 17. New York, Los Angeles, and San Francisco are also on the company’s radar.

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Amazon Go stores reduce human interactions

The Amazon Go store eliminates the cashier and check-out lines and charges the consumers’ account as they walk out using deep learning, computer vision, and sensor fusion technologies. Despite doing away with cashiers, Amazon says that it still needs some workers in Amazon Go stores for unloading and stocking.

However, it is unknown how the Amazon Go Outlets are performing, and whether the cashier-less concept is worth the investment the tech giant has made in the last couple of years.

Amazon’s stock has been struggling lately ever since it breached the $1 trillion valuation mark earlier this year. However, the stock is still up a whopping 61% year-to-date (or YTD).


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