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Google Wants to Show Managers How Workers Use G-Suite

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Understanding G-Suite usage

Alphabet’s (GOOGL) Google has introduced a new tool for its G-Suite business customers. The tool, called Work Insights, allows company administrators to understand how employees use G-Suite apps.

With the Work Insights tool, Google could help its business customers in their digital transformations by pointing them to areas where they may want to do more training for employees to better align everyone with the organization’s digital objectives.

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4.0 million paying customers

G-Suite is the brand name of Google’s cloud productivity and collaboration apps, with prices starting at $10 per user per month for business customers. It’s one of Google’s products in the cloud computing market, where it’s battling Amazon (AMZN), Microsoft (MSFT), IBM (IBM), and others for market share.

Google doesn’t provide regular updates on its G-Suite adoption and the overall size of its cloud business. However, it entered 2018 with 4.0 million paying G-Suite customers and said that its quarterly cloud revenue averages $1.0 billion.

Google chases $175.8 billion revenue opportunity

Amazon, which commands the lion’s share of the global cloud market at 34%, reported cloud revenue of $6.1 billion in the second quarter. Microsoft and IBM held 14% and 8.0% of the global cloud market, respectively, at the end of June, according to Synergy Research. Google and Alibaba (BABA) held 6.0% and 5.0% of the market, respectively.

In its latest prediction, Gartner said that it expected the global public cloud services market to expand 21% and generate $175.8 billion in revenue in 2018. The market is expected to be worth $278.3 billion by 2021.

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