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Can Accenture’s Partnership Drive Mediaset’s Infinity Service?

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Sep. 14 2018, Published 11:10 a.m. ET

About the partnership

On September 14, Accenture (ACN) expanded its relationship with Italian media giant Mediaset to offer video solutions for the next three years. The financial terms of the deal were not available.

In 2013, Mediaset introduced Infinity in collaboration with Accenture. Infinity has become its most popular video streaming service, and Accenture Video Solution has helped improve Infinity across various device platforms. Subscribers to the Infinity video streaming service can choose from its extensive catalog of movies and TV programs.

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The need for extending the partnership

The growing popularity of its Infinity video streaming service has prompted Mediaset to enhance its service quality to retain its subscriber base. Accenture is expected to expand the Infinity video platform with value-added services and features that can attract more subscribers and increase its user engagement.

Driving Accenture’s business

This extended partnership is expected to benefit Accenture’s (ACC) European business. From the chart above, we can see the revenue growth in Accenture’s European region during the last five quarters. During this period, its revenues grew at a CAGR (compound annual growth rate) of 5.1%.

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