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Apple Anticipates Strong iPhone XR Sales

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Apple reportedly orders 38 million iPhone XR units

Apple (AAPL) appears to anticipate strong demand for its least expensive new iPhone model, the iPhone XR. The company has ordered production of 38 million iPhone XR units, according to UBS. But for iPhone XS and iPhone XS Max, it has ordered production of 32 million and 13 million units, respectively. The iPhone XR, which features a 6.1-inch LCD screen, starts at $750. The iPhone XS and iPhone XS Max, which come with OLED screens, start at $1,000 and $1,100, respectively.

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Demand for iPhone XS Max exceeding supply

The iPhone XR isn’t slated to arrive in stores until October 26. The iPhone XS and iPhone XS Max went on sale on September 21. The first-week sales assessment by famous Apple analyst Ming-Chi Kuo showed that the iPhone XS Max was outselling the iPhone XS by as much as four times. The assessment further showed that demand for iPhone XS Max was outstripping supply.

Alphabet’s (GOOGL) Google, one of Apple’s competitors in the smartphone market, is expected to introduce the latest models of its Pixel smartphones at an event on October 9.

Apple captured 11.9% of the world’s smartphone market

Samsung (SSNLF) emerged as the top smartphone company in the second quarter after capturing 19.3% of the global market, according to Gartner. Xiaomi came in second with a 13.3% share of the global market, and Apple came in third with an 11.9% share of the market.

Although Google doesn’t feature among the top-five smartphone companies, its Android operating system powers the majority of the smartphones out there. The latest BlackBerry (BB) and Nokia (NOK) phones are based on Android. BlackBerry and Nokia no longer make phones directly but have partnered with other companies to manufacture phones under their brands.

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