Google’s Smart Speaker Star Continues to Rise


Dec. 4 2020, Updated 10:52 a.m. ET

Google shipments soared 420%

Alphabet’s (GOOGL) Google entered the smart speaker market about two years after Amazon (AMZN) made a move into the space and became the dominant smart speaker company. While Amazon remains the smart speaker vendor to beat in terms of market share held, Google is growing significantly faster than the market leader.

The latest smart speaker market report from Strategy Analytics shows Google rapidly narrowing Amazon’s lead. Although Google shipped 3.2 million units of smart speakers in the second quarter compared to 4.8 million units shipped by Amazon in that period, its shipments increased the fastest. Google’s smart speaker unit shipments soared 420.0% YoY (year-over-year) in the second quarter. In contrast, Amazon’s smart speaker unit shipment rose 64.0% YoY in that period.

Article continues below advertisement

JD.com captured 2.2% of the market

Google exited the second quarter holding 27.6% of the global smart speaker market, closing in on Amazon. Amazon’s market share plunged to 41.0% in the second quarter from 75.8% second quarter of 2017.

Alibaba (BABA), Apple, and JD.com (JD) rounded out the top five smart speaker companies chart. Alibaba held 7.0% of the global smart speaker market at the end of the second quarter, compared to 5.9% held by Apple and 2.2% held by JD.com. Google invested $550.0 million for a stake in JD.com in June.

Competition is stiff

Sonos (SONO), which adopted Amazon’s Alexa to power its smart speakers, and other smaller vendors are fighting hard for their market share in this space. Smaller smart speaker vendors collectively grew their unit shipments by 598.0% YoY to capture a 16.3% share of the market in the second quarter.


More From Market Realist

    • CONNECT with Market Realist
    • Link to Facebook
    • Link to Twitter
    • Link to Instagram
    • Link to Email Subscribe
    Market Realist Logo
    Do Not Sell My Personal Information

    © Copyright 2021 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.