Assessing Harley-Davidson’s Key Technicals




Previously, we looked at Harley-Davidson’s (HOG) valuation multiples, which are higher than those of Japanese motorcycle and car manufacturer Honda (HMC). Like valuation multiples, technicals can guide investors’ investment decisions.

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Key technicals

As of July 17, Harley-Davidson stock was trading at $42.65. The stock had fallen 17.4% in the last six months but had risen 2.5% in the last three months.

HOG stock has trendline support near $41.90, and a violation of this price could attract renewed selling pressure. Stiff support lies near $40.05.

On the upside, immediate horizontal resistance lies near $43.70. A violation of this key resistance could suggest a positive shift in the stock’s medium-term price trend and attract fresh buying. In general, key resistance and support levels can obstruct stock price movement and act as short-term reversal points. A sustainable violation of these levels could suggest a trend is strong.

Auto industry’s Q2 earnings

The auto sector’s (XLY) Q2 2018 earnings season is set to begin with Harley-Davidson’s earnings event on July 24. Its release is scheduled to be followed by Ford (F), General Motors (GM), and Fiat Chrysler (FCAU) releasing their second-quarter results on July 25. Visit Market Realist’s Autos page to learn more about analysts’ estimates for these automakers’ Q2 earnings.


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