Apple Had Only a 1% Market Share in India in Q2 2018



Apple’s struggles in India continue

Apple’s (AAPL) iPhone sales continue to fall in India. Samsung (SSNLF) and Xiaomi are eating up ~60% of the smartphone market share.

According to recent research by Counterpoint Research, the tech giant had only 1% market share in the second-biggest smartphone market in the world in the second quarter. Apple had a 2% market share in India last year.

According to the research, Samsung retained its top position in India in the second quarter. It captured 29% of the market compared to 24% in Q2 2017. Xiaomi secured 28% of the market in the second quarter compared to 16% in Q2 2017.

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Apple still relies on imports for its iPhone sales in India

Apple was put in the Others category, which, as a whole, saw its market share decline to 18% in the second quarter from 36% in Q2 2017.

According to Counterpoint Research, Apple’s woes in India were due to changing distribution strategies. Counterpoint also pointed out that Apple’s efforts to make iPhones in the country haven’t picked up the pace, and the company still relies on imports. What’s more important is that duties for smartphones in India are rising, which could mean increased iPhone prices in the country.

Apple CEO Tim Cook, however, remains bullish on the company’s prospects in India.


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