Inside AT&T’s Collaboration with Google Cloud



AT&T’s partnership with Google Cloud

Telecommunications behemoth AT&T (T) has joined hands with Google Cloud, a set of cloud computing services offered by Internet giant Alphabet (GOOGL), to facilitate business and benefit both companies through seamless cloud connectivity.

The collaboration is part of Google’s newly launched Partner Interconnect program, which offers organizations high-bandwidth private connectivity to Google Cloud Platform (or GCP). The Partner Interconnect program provides connectivity to GCP whose data centers are geographically distant from Google Cloud regions at a speed of up to 10 Gbps (gigabits per second) using partners’ connections.

A win-win partnership

Like many companies, AT&T has also opted for cloud computing services to improve its business. AT&T’s recent collaboration with Google Cloud will enable business customers to use AT&T NetBond for Cloud to connect to Google Cloud Platform. AT&T NetBond for Cloud allows businesses to move data across multiple cloud environments without using public Internet or compromising on security. Google has joined more than 20 leading cloud providers in the NetBond for Cloud ecosystem to provide more than 130 different cloud solutions.

Consumers can also benefit from G Suite, Google’s cloud-based productivity suite for business using Gmail, Docs, and Drive, which would be readily available through AT&T Collaborate, a hosted voice and collaboration solution for businesses. This availability will enable business entities to get access to a single source for chat, voice, video, and desktop sharing to improve productivity and increase flexibility for mobile employees.

The collaboration will likely strengthen Google Cloud’s leading position in the market while reinforcing the efficacy of AT&T NetBond for Cloud.

Cord cutting

AT&T has been witnessing a falling revenue trend for some time, probably due to cord cutting. In fact, the company’s Q1 2018 revenue was its lowest in the past 11 straight quarters, as we can see in the graph above. The growing popularity of online streaming services provided by streaming giants Netflix (NFLX), Amazon (AMZN) Prime, and YouTube has significantly hurt AT&T’s customer base.

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