How YouTube Is Planning to Keep Its Creators



YouTube just introduced paid subscriptions

On June 22, Alphabet’s (GOOGL) Google-owned video-sharing service, YouTube, announced new tools through which video creators can generate revenue.

Video creators can now offer channel memberships for $4.99 per month, which will give members access to exclusive content. To offer channel memberships, creators need to have at least 100,000 subscribers, be members of YouTube’s Partner Program, and be over 18. Along with channel memberships, creators will also be able to sell to followers directly via a partnership with customer merchandise platform Teespring.

The company also announced a live-streaming feature called Premieres, which allows channels to prerecord a video and upload it as a live stream.

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Youtube’s announcement came after Facebook’s

In its blog post, YouTube said that the number of video creators earning $10,000–$99,999 annually was up 35%, while the number of those earning six digits annually was up 40%.

YouTube is trying to keep its creators, who have been complaining about restricted access to ad revenue. YouTube’s announcement of channel membership came in the same week as Facebook’s (FB) announcement that it’s testing a feature through which some group admins can charge members for access.


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