Google is trying to make an impact in China
Alphabet’s (GOOGL) Google is quietly increasing its presence in China. Google’s core search-engine service and its Google Play Store are banned in China, which has led to the rise of the Chinese search giant Baidu (BIDU).
However, Google has found other ways to enter the country that offer a lot of opportunity given its massive population. Google has opened an AI (artificial intelligence) lab in Beijing. Google’s hardware ambitions are supported by the company’s acquisition of Taiwanese company HTC’s assets.
Google has taken two steps to re-enter China recently
Google recently said that it will be launching its ARCore technology, which brings AR and VR technologies to smartphones, in China. The company has found a partner in Xiaomi. Google’s ARCore apps will be available in Xiaomi’s app store. Talk about role reversal! Google also aims to launch the apps in the country through other partners like Xiaomi and Samsung (SSNLF).
Google has taken another baby step to increase its presence in the country. Google’s file manager, Files Go, which was released last year, launched today in China. Again, as Google’s own Play Store isn’t available in the country, it depends on third-party stores like those that Xiaomi and Huawei offer.
While the latest moves are not earth-shaking, they certainly point to Google’s ambitions to have a bigger presence in the country.