Video customers can access over 415 international channels
Comcast (CMCSA) has moved to sweeten its international video offerings with the addition of over three dozen new international channels. The company increased its international networks package by adding 42 new international channels, which range from Chinese news to Brazilian cinema.
The move to expand the international networks package is designed to complement Comcast’s existing international programming amid growing demand for multicultural content. The addition of the new international networks means Comcast’s video customers now have access to more than 415 international channels in over 20 languages.
New international channels start at $6.99 per month
Comcast said its international programming has been organized to simplify searching for and discovering content. Subscribers can search for international channels by region or language. The new international channels start at $6.99 per month, with some going for up to $35 per month.
Comcast reported its first-quarter earnings in April, when it said video revenue fell 0.8% YoY to less than $5.7 billion. A loss of video subscribers contributed to the weakness in Comcast’s video division, and the move to increase international channels is expected to increase the appeal of Comcast’s video offerings and potentially improve subscriber retention.
Comcast struggling with the revolt against traditional pay-TV plans
Media companies such as Comcast and Dish Network (DISH) have been struggling to keep customers in their flagship video offerings as technology companies such as Netflix (NFLX), Amazon (AMZN), and Alphabet’s (GOOGL) Google stoke customer revolt against traditional pay-TV packages with their slimmer, cheaper, online video entertainment alternatives.