Amazon has started expanding Whole Foods discounts
Amazon (AMZN) introduced a 10% discount at Whole Foods and weekly discounts on some of its popular items to Prime members in May. This move was aimed at keeping Prime members after the price of annual Prime membership was increased from $99 to $119 in the United States. On May 30, the company started a national expansion of this offer.
To avail this discount, members need to use their Whole Foods app with their Prime account. The offer, first launched in Florida a few weeks back, is now available in 12 American states, including Texas, Utah, Arizona, Colorado, and California. Amazon plans to have discounts for Prime members in all of Whole Foods’ 365 US stores in the next few months.
Amazon’s US Prime member count may be peaking
This move was expected after the tech giant acquired Whole Foods for $13.8 billion in August 2017. Amazon CEO Jeff Bezos said the company has over 100 million Prime users globally. Some analysts feel Amazon Prime may have reached saturation in the United States. However, increased Prime membership fees could compensate for slower growth.