Why Snapchat Is Testing Export Formats for Spectacles v2



Snapchat’s v2 Spectacles

Snapchat (SNAP) has recently started beta testing new export formats for its Spectacles v2 to make them compatible with other devices. Snapchat’s Spectacles are sunglasses that are equipped with a camera for taking photos and videos that can be shared on Snapchat. Spectacles v2, the upgraded version of Spectacles v1, are water-resistant and can capture higher quality pictures and videos. Additionally, it takes less time to upload content obtained by the v2 Spectacles.

Snapchat is testing new export formats

Earlier, the photos and videos captured by Spectacles would reduce to a small circle with a big white border while transferring them to the phone for sharing on other players. With the new export formats, the users will be able to share pictures and videos in a black border instead of a white one, or a horizontal 16:9 rectangular format.

Snapchat’s Spectacles v2 is expected to drive revenues

The new export formats are expected to make Spectacles v2 sunglasses compatible with Alphabet’s (GOOGL) YouTube and other traditional video players. According to the reports, Spectacles v2 is expected to draw users’ attention back to Snapchat, which is struggling to boost user base in comparison to rival Facebook (FB), which has a monthly user base of 2.2 billion.

Also, Spectacles v2 is expected to sell better than Spectacles v1, which didn’t perform well. Notably, the company could sell only 220,000 v1 pairs and had to write off many unsold pairs. In the first quarter of 2018, Spectacles revenue reached about $1.7 million, down from the sequential revenue of $4.7 million. Like rivals Twitter (TWTR), Facebook, and Yelp (YELP), Snap generates the majority of its revenues from its advertising business.

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