uploads///Snap revenue Q

Snap Hopes to Make Amends for Its Redesign

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Dec. 4 2020, Updated 10:52 a.m. ET

Snap to roll out some changes

Snap (SNAP) announced disappointing earnings for the first fiscal quarter earlier this month and said that Snapchat’s redesign was the culprit. While the redesign saw a backlash in February, the company asked users for some patience.

However, the company then changed its stance after its revenue and user growth disappointed. The company tested some tweaks and is now rolling out these changes to its iOS app.

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Messages are again in reverse-chronological order rather than algorithm-based order, and remain on the left. Stories from friends are back on the right side of the app, but remain algorithm based. That section of the app also has a separate subscription feed in the new version, which will make it easier to follow certain publishers and influencers.

The damage done by the redesign may take some time to repair

The latest version reverts messaging to friends as it used to before the major redesign, however, it clutters the Discover tab. If the iOS version is well received, the company plans to roll it out on other operating systems as well. Snapchat’s redesign in February took users by surprise. The company may have been better off making gradual changes to its app over the years, like Facebook (FB).

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