YouTube is revamping its YouTube Red subscription
Recently, Alphabet’s (GOOG) YouTube started rolling out its revamped music streaming platform, YouTube Music. The subscription costs users $9.99 per month. Users can have access to YouTube’s programming for an additional $2 per month.
Earlier, YouTube offered YouTube Red, which offered video content and music. However, users did not have the option of subscribing to only YouTube’s Music offerings. In the latest move, YouTube has given users the choice to opt out of its Music subscription. As YouTube Music will be competing with leaders Spotify (SPOT) and Apple Music in the music streaming space, it needs to offer something that will lure users.
YouTube ramps up content
Spotify offers personalized playlists, and iPhone users often prefer Apple Music, given its integration in the Apple ecosystem.
YouTube Music, which is owned by search giant Google, could use its search algorithms to get access to trending songs. However, while YouTube Music may be a solid offering, Spotify and Apple Music seem enmeshed in people’s lives, and users of those services may not want to switch over to YouTube Music.
One reason YouTube revamped its YouTube Red subscription may be that it can now see how many people use its Music subscription alone. YouTube is slowly beginning to ramp up its original content offerings as well.