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Here’s Amazon’s Latest Alexa Push

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May. 29 2018, Published 1:56 p.m. ET

Amazon introducing hands-free listening in Amazon Music

Amazon (AMZN) introduced its digital assistant, Alexa, to its Amazon Music app last year, though tapping a button in the app is needed to make it work. On May 24, the company announced that, in response to user feedback, it would be rolling out Android and iOS hands-free listening to the Amazon Music app. It will be available for both Prime Music and Amazon Music Unlimited listeners. Alexa can be switched off in the app settings if users don’t want it.

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Advanced Alexa functionality could propel Amazon Music

The new feature means users can ask Alexa to play or pause music, create playlists, and move back and forth between songs, and use some of Alexa’s more advanced functionalities such as searching for dictated lyrics.

While Amazon Music remains behind Apple Music and Spotify (SPOT), this enhanced functionality may help it entice users. Meanwhile, the popularity of Alexa-driven Echo has driven Amazon Music’s growth.

The move to add hands-free Alexa functionality to the Amazon Music app is another step from the e-commerce giant to make Alexa more prominent. Recently, the company announced that Alexa now comes installed on some of Acer’s laptops.

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