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E*TRADE Financial: Expected Revenues, Additional ETFs

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May. 17 2018, Updated 9:02 a.m. ET

Direct versus traditional brokerages

According to E*TRADE Financial (ETFC), the direct brokerage industry is positively impacted by the use of its digital tools. Market participants appear to favor the companies operating in the direct brokerage industry, as they charge lower fees compared to traditional brokers. The direct brokerage industry is expected to witness a boost in its business momentum as significant untapped opportunities are available.

Brokerage companies (XLF) Charles Schwab (SCHW), TD Ameritrade Holding (AMTD), and Interactive Brokers Group (IBKR) are among E*TRADE’s competitors in the direct brokerage industry.

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ETFC’s platform adds three ETFs

E*TRADE’s clients now have access to an additional three ETFs of Reality Shares. The management of both companies reflected positive views of this move. As ETFC increased its ETF offerings, it could attract greater attention by market participants.

Wall Street analysts gave a high estimate of E*TRADE’s revenues of $716.0 million and a low estimate of $693.0 million for the second quarter. The average estimate stood at ~$703.5 million.

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