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A Look at GM’s Performance in China in 2018

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Dec. 4 2020, Updated 10:52 a.m. ET

GM’s key markets

General Motors (GM) divides its Automotive segment’s revenues into three key geographical regions—North America, South America, and Other International Operations. Let’s see how GM performed in its Other International Operations markets in 1Q18.

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1Q18 performance in China

China is one of the key potential growth markets for General Motors among its international business operations. In 1Q18, the company’s consolidated sales of 0.98 million vehicle units in China, up 7.9% YoY (year-over-year) to its all-time high. These solid gains were mainly driven by higher sales of UVs (utility vehicles) and other luxury vehicles in the country.

GM’s Baojun brand’s sales rose 20.0% YoY in 1Q18, primarily driven by higher demand for the newly launched crossover Baojun 530 in China. China’s vehicle sales increased 2.8% YoY in 1Q18. GM’s China market share improved to 14.8% in 1Q18, compared to 14.5% in 4Q17 but remained flat compared to 14.8% in 1Q17.

South American sales rose

In 1Q18, GM’s vehicle deliveries in South America recovered and rose 12.8% YoY. However, the company’s market share in the region fell slightly to 15.5% in 1Q18 compared to 15.7% in 1Q17.

In the last couple of years, auto giants (IYK) Ford (F), Toyota (TM), and Volkswagen (VLKAY) also have faced challenges in South America due to weak economic sentiments in the region.

Read on to the next part to look at General Motors’ margins in 1Q18.

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