Apple to launch new iPhones
Apple (AAPL) is planning to launch three new smartphones in 2018 after it disappointed investors with its high-end iPhone X released in November 2017. According to Bloomberg, by the fall of 2018, Apple is expected to launch three new phones: the largest iPhone yet, an upgraded handset the size of the iPhone X, and a low-cost iPhone model.
Specifications of the new models
According to reports, one new iPhone is larger than all the others with a screen of 6.5 inches, an edge-to-edge design, and a screen resolution of 1242 x 2688. The iPhone X’s screen size is 5.8 inch. So the new handset is expected to be one of the largest mainstream smartphones on the market. It will also have dual SIM (subscriber identification module) capability and feature the same OLED (organic light-emitting diode) technology used in the iPhone X.
Apple’s second anticipated iPhone is an upgraded iPhone X. It will feature stainless steel edges and a next-generation A12 processor. It will have a gold color option.
Apple is also working on a new lower-cost handset. Despite featuring a less expensive LCD (liquid-crystal display) panel and an aluminum body, the low-cost iPhone will have face ID and an edge-to-edge display.
Could new models boost sales?
The new iPhone models are expected to appeal to a large group of customers and increase sales. The high-end models will lure consumers seeking smartphones with multitasking attributes, while its low-cost model will attract consumers looking for affordable smartphones.
Apple’s dual-SIM card option for the larger model is expected to be a benefit in regions of Europe and Asia where people travel a lot for business.
Can Apple still dominate the smartphone market?
With its new lineup, Apple is expected to retain its dominance in the global smartphone market along with Samsung (SSNLF). Apple is also facing competition from China’s Xiaomi, Huawei, and Oppo smartphones.
Last year, Nokia (NOK) announced that it is entering the smartphone market again after selling its device business to Microsoft (MSFT) in 2014. HMD Global will manufacture smartphones for Nokia. The launch of the Nokia 8 was in competition with Apple and Samsung in the premium segment. BlackBerry (BBRY) has also launched two smartphones, the BlackBerry Motion and the KEYone, in a licensing agreement with China-based (MCHI) TCL.