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How Facebook Is Trying to Prevent Election Manipulation

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Apr. 4 2018, Published 12:31 p.m. ET

Facebook is making changes to avoid 2016 election-type manipulation

Whether Facebook (FB) unknowingly helped Trump win the presidential elections still remains a mystery. The company was unprepared for such a manipulation of its platform. However, the social media giant is making changes in order to prevent such interferences in the future, starting with the 2018 midterms.

The company announced last year that Russia-linked content reached around 126 million Americans on the platform during the 2016 campaign. Facebook had 184 million daily active users in North America as of the end of December 2017.

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Facebook has announced a slew of changes

CEO Mark Zuckerberg already touched on many of these changes last year. The changes included stringent requirements for advertisers who purchase political ads on the platform. Zuckerberg also mentioned creating a “political ad dashboard,” which will let users know who bought the political ads.

The company also said that it started fact-checking posts in France and will be starting the process in other countries soon. The tech giant has also said that it aims to increase the size of its safety and security-monitoring team by the end of this year from 10,000 to 20,000. In the last week, the company has announced many changes to its privacy policies. All these changes are a part of Facebook’s broader efforts to win back user trust after the Cambridge Analytica controversy.

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