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How Amazon Is Increasing Its Global Presence

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Apr. 20 2018, Updated 2:18 p.m. ET

Amazon to start international shipments

On Tuesday, April 17, e-commerce giant Amazon (AMZN) announced a new feature within its e-commerce app that could ship 45 million US items to international customers in over 100 countries. The feature will allow local customers to buy goods using 25 currencies. The app also calculates additional fees such as shipping costs, import duties, and handling costs.

Customers from countries where Amazon doesn’t operate can use its mobile app to view goods that can be shipped to their location. However, international users may still not get the full benefits of the service, including Prime membership, which bundles several services such as free video and music streaming.

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The new feature is a part of Amazon’s broader global push

This new feature is part of the tech giant’s broader global push. The company has already launched its Prime Video streaming service in 200 countries, and its Alexa-powered Echo devices and Prime Music in 28 countries.

One of Amazon’s fastest-growing markets is India, which has a population of over 1.3 billion. India is one of the most recent markets to be introduced to Amazon’s Echo devices and Prime. The company has spent billions of dollars to increase its presence in the Asian country.

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