uploads///market share of email clients

Google’s New Gmail Web Version to Offer New Features

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Apr. 26 2018, Updated 3:45 p.m. ET

Gmail’s makeover

Alphabet’s (GOOGL) Google is planning to change the design of its Gmail web version soon, according to an email to G Suite administrators. Google is reportedly planning to update Gmail by adding more user-friendly features. The company also hopes to offer a less cluttered Gmail interface to users.

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New Gmail features

Google is planning to add features like smart reply and the mobile app, which will allow users to reply promptly through automatic responses and have the option to snooze emails, which would remove particular mail temporarily from the inbox to help users avoid email threads. Also, the updated attachment function of Gmail will let users send and receive messages with attachments of up to 50 MB.

Google will also include expiration date settings to let users set an expiration date on their sent emails after which recipients will not be allowed to forward, copy, download, or print the message. The expiration date settings will increase confidentiality measures. Google Calendar will be updated with modern icons and new colors just like mobile apps.

Redesigning is crucial for the company

Google’s Gmail is the second most popular email client in March 2018, according to data collected worldwide from 1.0 billion email opens by Litmus Email Analytics. Gmail stood second to Apple’s iPhone, leaving behind Microsoft’s (MSFT) Outlook and Samsung Mail (SSNLF) in the fifth and the sixth positions, respectively.

Redesigning is crucial for the company. The redesign comes at a time when users’ preferences matter a lot. Earlier this year, Google redesigned its Google Finance service product, but the company was forced to bring back the old Google Finance, as the redesign didn’t appeal to users. Snap (SNAP) also redesigned its Snapchat features in February 2018, which didn’t work for the company. More than a million people signed an online petition asking parent company Snap to revert to the old version.

As the new Gmail’s web design is expected to look more like the mobile app, it can be assumed that it will be widely accepted by users.

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