AMD expands its GPU portfolio
Advanced Micro Devices (AMD) is expanding its GPU (graphics processing unit) portfolio by bringing it into various applications such as gaming notebooks and workstations. NVIDIA (NVDA) is a dominant player in these two segments, and AMD is looking to compete with it in these segments.
AMD in the professional graphics market
AMD is also making its mark in the professional graphics space, which is dominated by NVIDIA’s Quadro GPU. The $300.0 million professional graphics and video editing market is small in terms of volumes but high in terms of margins. If AMD can make its mark in this market, it can improve its profits significantly.
Adobe adopts AMD Radeon Pro SSG
At the April 2018 NAB[1. National Association of Broadcasters] show, AMD and Adobe (ADBE) launched a video editing solution, Adobe Premiere Pro CC, which is powered by the AMD Radeon Pro SSG (solid-state graphics). The solution allows editors to edit full-resolution 4K and 8K videos in real time.
The Radeon Pro SSG is the industry’s first GPU with integrated 2TB (terabytes) of NVMe (nonvolatile memory) storage. This makes it ideal for use in demanding workflows such as high-resolution video, virtual reality, and 360-degree video stitching.
The Radeon Pro SSG is built on Vega GPU architecture, which features 16GB (gigabytes) of high-bandwidth cache and delivers up to 12.3 TFLOPS (tera floating-point operations per second) of peak single-precision compute performance.
The fact that Adobe is using a Radeon product shows the impact this new technology could bring to the professional graphics market. AMD is also expanding its GPU presence in the mobile PC market. We’ll look into this topic in the next article.
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