Ford’s F-Series Continued to Shine for the 10th Month in a Row


Mar. 9 2018, Updated 5:40 p.m. ET

F-series sales in February 2018

In February 2018, Ford Motor Company’s (F) F-Series truck US sales were 68,000 units. This number reflected sales gains of ~3.5% on a YoY (year-over-year) basis. In January, Ford sold a total of 59,000 units of its F-Series trucks in the US market, which was a 1.6% rise YoY.

In 2017, the company sold ~0.90 million F-Series units, reflecting 9.3% YoY growth. With this, 2017 became the best year for F-Series US sales since 2005.

Except in April 2017, F-Series sales grew positively in all other 11 months of 2017. February 2018 was the tenth consecutive month in which Ford reported YoY gains in its Ford F-Series US sales.

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Key strengths last month

The demand for F-Series Super Duty premium truck models, including King Ranch and other high-end variants, continued to be strong last month, driving total F-Series sales higher. In addition, the sales of the company’s recently launched 2018 F-150 truck continued to be solid in the last four of months in a row.

In February 2018, the ATP (average transaction price) of F-Series trucks rose $1,500 compared to February 2017 and fell $600 compared to January 2018 to $47,000.

What could it mean for investors?

In 2017, Ford stock rose ~3.0% compared to the 19.4% rise seen in the S&P 500 Index. This year began on a weak note for Ford. Its stock has fallen ~14.1% year-to-date as of March 8, 2018. The company’s weak 2018 outlook could be a key reason for its dismal performance on Wall Street in 1Q18 so far.

In the pickup truck segment, legacy auto companies (XLY) General Motors (GM), Toyota Motor (TM), and Fiat Chrysler Automobiles (FCAU) compete with Ford’s F-Series. GM’s Chevrolet Silverado, Toyota’s Tacoma, and FCAU’s Ram are some of the notable light truck brands in the United States.

Ford’s F-series trucks and other SUVs (sport utility vehicle) typically yield higher profits compared to its other small cars. This is why consistent improvements in Ford’s F-Series sales figures could help boost investors’ confidence.

Read on to the next article to learn about Ford’s US retail and detailed truck segment sales in February 2018.


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