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Dish Network’s Efforts to Maintain a Lower Churn Rate

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Dish maintaining lower churn trend

Dish Network (DISH) has been delivering a lower Dish TV churn rate despite increased pressure from competitors that provide online streaming services. The churn rate for Dish TV was ~1.8% in 2017, which is significantly lower than ~2.0% in 2016. 

A lower Dish TV churn rate helped the company lower its subscriber losses and, in turn, reduce net pay-TV subscriber losses in 2017.

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Initiatives to add or retain customers

Dish TV (DISH) is giving priority to its customers’ requirements and is launching new products, such as its Hopper DVR, to attract customers. The company became the first major pay-TV provider to integrate with Netflix (NFLX) and is the first one to offer hands-free TV with Amazon’s (AMZN) Alexa. 

Dish Network is also planning to incorporate the Hopper with Alphabet’s (GOOGL) Google Assistant product. Using Google Assistant, Dish customers would be able to use voice control with their TVs in multiple languages. 

The company also assists its customers who have antennas to access free local programming and integrate that into the Hopper. The company is also offering programming packages such as Flex Pack.

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