Could McDonald’s Earnings Rise in 2018?


Mar. 12 2018, Updated 4:35 p.m. ET

Expectations for 2018

Analysts expect McDonald’s (MCD) to post adjusted EPS (earnings per share) of $7.58 in 2018, which represents 13.6% growth from its EPS of $6.67 in 2017. EBIT (earnings before interest and tax) margin expansion, a lower effective tax rate, and share repurchases are expected to drive the company’s EPS in 2018.

In 2018, McDonald’s EBIT margin is expected to be 43.0%, compared with 38.8% in 2018. Higher revenue from franchised restaurants, sales leverage due to positive SSSG (same-store sales growth), and lower G&A (general and administrative) expenses are expected to drive the company’s EBIT margin. In 2018, the company expects a tax rate of 25%–27%. In 2017, the company’s effective tax rate was 39.4%.

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In 2017, the company repurchased 31.4 million shares for approximately $4.6 billion. The company expects to return $16.3 billion to shareholders through share repurchases and dividends in 2018 and 2019. Share repurchases lower the number of shares outstanding, boosting a company’s EPS. Management expects its 2018 EPS to be boosted by currency transactions by $0.23–$0.25.

Peer comparison

In 2018, Wendy’s (WEN), Jack in the Box (JACK), and Restaurant Brands International (QSR) are expected to post EPS growth of 27.9%, 5.9%, and 28.4%, respectively. Next, we’ll look at analysts’ recommendations.


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