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Can Amazon Secure a Position in India’s Music Streaming Market?

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Amazon launches music streaming service in India

e-Commerce giant Amazon (AMZN) has launched its music streaming service in India to let more customers subscribe to its Prime streaming services. With the latest effort to add music to its Prime bundle, Amazon is offering music and video streaming services to its users, in addition to free two-day shipping and access to deals on the platform.

The step is expected to benefit Amazon’s Prime subscribers, who can access these music services at no charge. Other customers would pay 999 rupees (~$15) annually to get music and video streaming services.

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Adding music for Indian Prime customers

In India, Amazon Prime Music is expected to face fierce competition from popular music streaming apps such as Saavn, Hungama, Gaana, Jio Music, and Wynk. Apple Music by Apple and Google’s (GOOGL) Play Music Unlimited also compete to gain a higher market share in India. According to Statista, the value of the Indian music industry could reach 25.4 billion rupees.

Amazon is reportedly teaming up with eight national and over 300 regional record labels to offer global music for its users. Amazon Prime Music plans to provide ad-free streaming along with unlimited offline downloads to Prime subscribers in ten languages, including English, Hindi, Tamil, Punjabi, Bengali, Kannada, and Telegu.

Amazon Music is expected to offer Alexa voice-controlled music, which would allow users to use voice commands to play songs.

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