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What Dana Strong Brings to Comcast

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Dana Strong joining Comcast

Comcast (CMCSA) recently hired Dana Strong to lead its consumer cable operations, putting her in charge of the Xfinity brand and products such as residential broadband, video, and voice. Last year, Comcast launched a wireless phone service called Xfinity Mobile, taking the battle to the doorsteps of traditional carriers AT&T (T), Verizon (VZ), T-Mobile (TMUS), and Sprint (S) in the US wireless industry, which is already simmering with fierce competition.

Strong is joining Comcast from Virgin Media, a subsidiary of Liberty Global (LBTYA). At Virgin Media, Strong serves as chief operating officer. She was also recently the chief transformation officer at Liberty Global.

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Ability to grow the business

Strong has led businesses in Ireland and Australia. Before she was announced to be moving to Comcast, Strong had been tipped as Virgin Media’s next chief executive officer.

“Strong’s leadership has been marked by her ability to grow the business while empowering her teams to improve the customer experience and constantly innovate,” Comcast said in a statement.

Cable revenue grew 3.4%

This comment leaves no doubt that Comcast hopes that, in Strong, it’s adding a veteran who will be instrumental in leading its charges against the likes of AT&T and Charter Communications (CHTR) in everything from high-speed Internet to wireless to video.

“Dana has an impressive career and great track record driving growth, digital transformation and improving the customer experience for some of the fastest growing companies in the industry,” said Dave Watson, chief executive of Comcast’s cable unit.

Revenue at Comcast’s cable unit grew 3.4% year-over-year to $13.3 billion in 4Q17.

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