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Tablet Sales Fell Last Year, but Apple Solidified Its Dominance

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Total tablet shipments fell in 2017

Global tablet shipments are declining. According to a recent report from IDC, global tablet shipments (including slate and detachable) fell 6.5% in 2017. Total shipments in 2017 were 163.5 million, according to the firm, compared to 174.9 million in 2016, which represented a double-digit decline from the total shipments in the previous year.

However, despite the decline in the overall market, Apple (AAPL), the leader in the global tablet space, managed to see growth in tablet shipments from 42.6 million in 2016 to 43.8 million tablets sold last year, which represents 2.8% growth. Apple had a 26.8% market share in 2017, which shows how dominant it is in the tablet segment.

Apple and Amazon saw growth in the holiday season

Apple announced its fiscal 1Q18 financial reports earlier this month. The company reported a 1% year-over-year increase in shipments in the quarter. The company’s revenue from iPads represented 6.6% of its total revenue.

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Meanwhile, Amazon (AMZN) has snuck up on the tablet space. According to IDC, the tech giant sold 7.7 million tablets during the quarter that ended in December 2017. Amazon offered discounts during the holiday season and further enhanced user experience by including its voice assistant, Alexa, to its latest tablets.

While Samsung (SSNLF) lost its second place to Amazon in 4Q17, it still sold more units in 2017 overall. According to IDC, Samsung sold 24.9 million units in 2017, compared to Amazon’s 16.7 million.

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