Looking into Amazon’s Expansion of Alexa into Acer Laptops



Amazon to bring Alexa to laptops

Amazon (AMZN) announced that it would bring its voice-controlled assistant, Alexa, to several Acer laptop models in 1Q18. As noted during CES 2018, some Windows 10–based Acer laptops such as the Aspire, Spin, Swift, and Switch models would get Alexa support from the Acer Care Center.

According to Jerry Kao, president of Acer’s IT products business, “We’re providing consumers the possibility to interact with multiple voice services on their notebook or desktop.”

Acer is among the first laptop brands to integrate Amazon’s Alexa into its computers. Aside from Acer, other personal computer manufacturers such as HP, Asus, and Lenovo are also planning to bring Alexa into some Windows 10–based laptops and desktops.

Alexa’s integration in Windows 10 PCs comes when Microsoft (MSFT) already has its voice-activated assistant Cortana in Windows 10.

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Amazon’s Alexa to focus on other devices

Alexa has been significantly growing its skills to compete with rivals Cortana by Microsoft, Alphabet’s (GOOGL) Google Home, Siri by Apple (AAPL), and Facebook M by Facebook (FB). According to Voicebot research, Alexa’s skill count surpassed 25,000 on December 15, 2017.

Amazon has been aggressively pushing Alexa to multiple devices beyond its Echo and Fire. Some of the Alexa-aided devices include the Acer Air Monitor and the new V6820M and V6820i 4K UHD projectors.

Alexa is also available on a variety of IoT devices such as headphones, AR glasses, and smart home hubs. Recently, Amazon’s Alexa devices were integrated into Kohler’s range of bath fixtures, including its smart mirror, Verdera. Alexa also partnered with Toyota and Lexus to bring its devices into additional models in 2019.


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