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How Alibaba Is Leveraging Its Browser Popularity in India

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Feb. 5 2018, Updated 9:03 a.m. ET

Gamepind platform launching in India

According to StatCounter, Alibaba’s (BABA) UC browser is the leading mobile browser in India and commands a market share of more than 40%. Google’s (GOOGL) Chrome controls a little over 35% of India’s mobile browser market. 

Apple (AAPL), Nokia (NOK), and Samsung (SSNLF), the other mobile browser providers in India, command less than 5% of the market each.

Armed with the popularity of its mobile browser and an optimistic industry outlook, Alibaba is expanding into India’s online gaming industry. AGTech Holdings, an Alibaba affiliate, is preparing to introduce its mobile gaming platform, Gamepind, in India. AGTech Holdings is collaborating with India-based e-commerce and mobile payments provider Paytm.

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Building on last year’s joint venture

The launching of Gamepind in India builds on the gaming joint venture that AGTech and Paytm created in 2017. Alibaba owns stakes in both AGTech and Paytm.

Paytm’s founder and CEO, Vijay Shekhar Sharma, noted in a statement, “AGTech’s expertise and experience in global mobile game market will help us accelerate our plans in game and entertainment business and bring exciting content to our users.”

A $1 billion market in the making

According to KPMG, India’s online gaming market could be worth $1.0 billion by 2021, compared with $290.0 million in 2016. India’s digital gaming industry presents a significant new revenue opportunity for Alibaba. 

The introduction of Gamepind in India also fits with Alibaba’s global strategy, as the company works to unlock new revenue opportunities outside its domestic Chinese market.

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