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Where Facebook Might Be Missing Out


Feb. 21 2018, Published 1:22 p.m. ET

Facebook is losing younger users

According to research company eMarketer‘s estimates, social media giant Facebook (FB) is losing younger users faster than it was six months ago. In August 2017, eMarketer estimated that the tech giant would see a 3.4% decline in 12-to-17-year-old Facebook users in the United States that year, marking the first time eMarketer projected a decline in usage for any age group on the platform.

Actually, the number of users in that age group fell 9.9%, or by a whopping 1.4 million users, last year. According to eMarketer, Facebook lost about 2.8 million US users under the age of 25 in 2017. The research company predicts that the trend is going to continue this year.

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Why this could be bad news for Facebook

The younger population seems to prefer Snapchat (SNAP) and Instagram. Both apps offer features such as sharing posts. Users’ amount of time spent on Facebook is also decreasing, according to the company’s most recent earnings report.

While Facebook’s monthly active user count is still increasing and now stands at 2.1 billion, decreasing popularity among teenagers and younger adults may not be a good sign, as businesses with youth-oriented products and services may shift to other platforms to reach the demography.


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