How Analysts View Harley-Davidson Stock


Nov. 20 2020, Updated 5:19 p.m. ET

Analysts’ ratings for HOG

According to Reuters’s latest data, of the 22 analysts covering Harley-Davidson (HOG) on January 30, only 27% recommended “buy,” while 64% recommended “hold” and 9% recommended “sell.”

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Upside potential and target prices

As of January 30, analysts’ consensus 12-month target price for Harley-Davidson was $51.71, reflecting a minor return potential of ~1.7% based on its market price of $50.84. Notably, Wall Street analysts have adopted a more cautious approach to Harley-Davidson in the last few months. About four months ago, analysts’ consensus target price for Harley stock was ~$55.

For the last few quarters, the company’s global retail sales have fallen consistently, and in 4Q17, this negative sales trend continued. Also, Harley-Davidson’s management is not optimistic about a home market sales recovery in 2018, which could keep analysts’ expectations low.

Investors should be aware of analysts’ ratings, as they may affect stocks. If popular analysts change their views on a stock, its price could move significantly. To learn more about Harley-Davidson’s business, read An Investor’s Guide to Harley-Davidson: The Motorcycle Pioneer.

Auto industry: 4Q17 updates

Auto companies (IYK) General Motors (GM) and Tesla (TSLA), will release their 4Q17 results on February 6 and 7, respectively. Ford (F), the second-largest US automaker, released its results on January 24. To learn more, read Ford’s 4Q17 Earnings Update: Dismal 2018 Outlook Could Hurt. Visit Market Realist’s Autos page to stay updated on analysts’ estimates for auto companies’ 4Q17 earnings.


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