Over 5.4 billion subscribers across Facebook platforms
Facebook (FB) reports more than 5.4 billion monthly active subscribers among its various digital properties. The flagship Facebook site and app had roughly 2.1 billion monthly and 1.4 billion daily users, respectively, at the end of 3Q17.
WhatsApp, Messenger, and Instagram have 1.3 billion, 1.2 billion, and 800.0 million monthly subscribers, respectively, according to the most recent updates.
Driving understanding and usage of Facebook services
Speaking at a recent technology conference organized by Wells Fargo, Facebook’s chief marketing officer (or CMO), Gary Briggs, shed light on his role at the social media giant. Briggs suggested that even with more than 5.4 billion subscribers across various Facebook platforms, having a huge audience is one thing and creating value out of that audience is another.
At Facebook, the CMO is tasked with ensuring that users on Facebook’s various digital platforms understand and use those platforms more thoroughly. Focusing on these areas has helped Facebook maintain a high subscriber retention rate.
Improving subscribers’ financial worth
Improving subscriber knowledge and encouraging platform usage also appears to contribute to the greater financial value of its subscribers. Facebook’s worldwide average revenue per user (or ARPU) rose 26.4% year-over-year to $5.07 in 3Q17, as illustrated in the chart above.