Comedy Central Is a Dominant Force for Viacom



Comedy Central’s features

Viacom’s (VIAB) Comedy Central, part of its Media Networks segment, has continued to gain popularity and followers. The channel carries comedy programming and is a leading platform for comedic talent. It features late-night, scripted, animated, and stand-up specials and series.

The graph above shows Viacom’s media and advertising revenue growth over the last five quarters. In fiscal 2017, Comedy Central aired The Daily Show with Trevor Noah, series premieres of The Jim Jefferies Show, The President Show, and The Opposition with Jordan Klepper, and new seasons of South Park, Broad City, and Tosh.0. Other aired shows included local versions of Drunk History and acquisitions such as The Big Bang Theory, Friends, Impractical Jokers, and Family Guy.

Colossal Clusterfest, a three-day festival in San Francisco, was aired in June 2017 for the first time by Comedy Central. It featured a mix of world-class stand-up comedy, live music, and interactive reproductions of sets of iconic television shows.

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Comedy Central’s growing popularity

Comedy Central’s programming list helped it reach ~372 million subscribers in 146 countries worldwide in fiscal 2017, compared with 285 million in fiscal 2016.

In 3Q17, Comedy Central’s aggregate online properties averaged nearly 5.6 million unique visitors and 23 million video streams monthly. Increasing subscribers and unique visitors raised Viacom’s Media Networks revenue 1.5% year-over-year to $10.1 billion in fiscal 2017. Comedy Central is extremely popular on social media platforms Facebook (FB), Snapchat (SNAP), and Twitter (TWTR), where it has achieved ~245 million followers.


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