Can Apple’s iPad Revenue Continue to Rise in Fiscal 1Q18?


Jan. 25 2018, Updated 12:31 p.m. ET

Global tablet shipments might reach 45.6 million units in 4Q17

According to a DigiTimes report, global tablet shipments are estimated to rise to 45.6 million units in 4Q17, a rise of 7.8% QoQ (quarter-over-quarter). Shipments are expected to rise sequentially driven by market demand for entry-level tablets. Total tablet shipments were 42.3 million units in 3Q17. The report states, “With the robust performance in the third and fourth quarters, the annual shrinkage of global tablet shipments is expected to narrow significantly in 2017, and a stable shipment performance is projected for 2018.”

Early last year, Apple (AAPL) launched an entry-level iPad priced at $329. The company saw a YoY (year-over-year) rise in shipments in fiscal 4Q17. Peer company Amazon (AMZN) also saw shipments rise in the quarter ended September 2017, driven by promotional campaigns.

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Apple’s iPad revenue rose 14% YoY in fiscal 4Q17

Apple’s iPad revenue rose 14% YoY in fiscal 4Q17 to $4.8 billion. In fiscal 2017, Apple sold 44 million iPads compared to 45.7 million in fiscal 2016 and 54.9 million in fiscal 2015. In the above table, we can see that Apple continued to lead the global tablet market with a share of 25.8%. Peer companies Samsung (SSNLF), Amazon, China’s (FXI) Huawei, and Lenovo (LNVGY) had shares of 15%, 10.9%, 7.5%, and 7.4%, respectively.


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