How Did Apple’s iPhone Business Segment Perform in 2017?


Dec. 4 2020, Updated 10:52 a.m. ET

Apple sold 217.6 million iPhones in fiscal 2017

Apple (AAPL) sold 217.6 million iPhones in fiscal 2017, up from the ~212.0 million iPhones shipped in fiscal 2016 and 231.2 million iPhones shipped in fiscal 2015. In the first nine months of 2017, Apple shipped 139.3 million iPhones, compared to 137.1 million iPhones and 156.7 iPhones shipped in the corresponding periods for 2016 and 2015, respectively.

While Apple has seen iPhone shipments decline YoY (year-over-year) for the first time in 2016, these shipments returned to growth in 2017. Apple sold a record 78.3 million iPhones in fiscal 1Q17, which was the holiday season of 2016.

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iPhone X shipments could reach 35 million units in 4Q17

Shipments of the iPhone X, which became available for purchase in November, could reach 30 million–35 million units in 4Q17. Shipments for this product could be flat or drop marginally in 1Q18, according to reports from several sources. iPhone X is experiencing lower-than-estimated demand from markets in the United States, Singapore, and Taiwan.

A Digitimes report states, “Because of the iPhone X’s weak performance, the upstream supply chain has been rumored that Apple is planning three new smartphones for 2018 with two using OLED displays and one LCD display, and the 3D sensing functionality may be more broadly used in these devices.”


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