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Why Google’s YouTube Service Doesn’t Appear on Amazon’s Devices


Dec. 27 2017, Published 5:38 p.m. ET

Google pulls YouTube from Amazon’s streaming devices

Recently, Alphabet’s (GOOGL) Google decided to discontinue e-commerce giant Amazon’s (AMZN) access to YouTube via Amazon Fire TV starting on January 1, 2018.

In September 2017, Google had withdrawn YouTube from Amazon’s Echo Show, the Alexa-enabled smart speaker and display. YouTube is the most widely used source of video streaming services.

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Google, YouTube, and Amazon

According to The Verge, Google framed this issue as a technical one, stating, “We’ve been in negotiations with Amazon for a long time, working towards an agreement that provides great experiences for customers on both platforms.

“Amazon’s implementation of YouTube on the Echo Show violates our terms of service, creating a broken user experience. We hope to be able to reach an agreement and resolve these issues soon.”

In 2013, Google blocked Microsoft’s (MSFT) YouTube phone app for Windows phones.

Google’s most recent move followed Amazon’s refusal to sell Google’s products like Google’s smart speaker, Google Home, on its platform. Google’s Home smart speaker competes with Amazon’s Echo, while Google’s Chromecast streaming device competes with Amazon’s Fire TV.

Google and Amazon are strong competitors in several areas. Amazon is striving for a share in the digital ads market, which is dominated by Google and Facebook (FB).

The US (SPY) tech behemoths are also competing for a slice in the hardware space. While Amazon, through its Amazon Web Services, leads in providing cloud services, Google is leveraging its knowledge of artificial intelligence and machine learning.

Google and Amazon also have dependent businesses. On one hand, Amazon is one of Google’s biggest customers. On the other hand, it buys expensive ads on Google’s platform. Meanwhile, Google sells its smartphone, Pixel, and other products on Amazon’s platform.


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