General Motors’ US Retail Sales Remained Flat in November


Dec. 11 2017, Updated 9:01 a.m. ET

US vehicle sales in November

In the previous part of this series, we saw how Ford Motor’s (F) home market sales strengthened in November 2017. Solid gains in the truck and sport utility vehicle segments helped drive its US sales higher. Now let’s see how the largest US automaker, General Motors (GM), fared in US market sales last month.

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November 2017 update: GM’s US sales

Unlike Ford’s positive sales growth, GM’s overall US vehicle sales fell 2.9% in November 2017 to 245,387 vehicle units. GM’s November home market sales were much higher than Ford’s at 210,771 units but reflected a negative trend.

In October 2017, General Motors’ total US sales fell 2.2% YoY (year-over-year) to 252,813 units.

In May 2017, GM’s US sales were lower than Ford’s US sales.

According to 2016 sales, GM was the third-largest auto company (XLY) in the world. The global sales of Volkswagen (VLKAY) and Toyota (TM) were higher than GM’s sales last year.

Retail sales remained flat

In November 2017, General Motors’ US retail vehicle sales were flat at 197,340 units without any major change from the previous year. The company’s November US retail sales were also slightly lower than its retail sales of 194,512 vehicle units in October 2017.

The company also reported a 13% fall in fleet sales as it continued to implement planned cuts in its rental deliveries.

Despite lower fleet vehicle sales, its flat retail sales acted in favor of GM’s total US sales in November after witnessing a weakness in the previous month. Continued strength in the company’s retail sales could boost investor confidence.

In the next part, we’ll look at GM’s retail sales by segment in November 2017.


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