Fiat Chrysler’s Home Market Sales Remained Flat in October 2017



Fiat Chrysler’s Italy sales October 2017

In October 2017, Fiat Chrysler Automobiles’ (FCAU) total sales in its home market of Italy reached ~41,200 vehicles units. This reflected no major changes but a minor decline from its home market’s sales of ~41,400 units in October 2016.

In comparison, FCAU’s US market sales fell 13% YoY (year-over-year) to 153,373 units. October was the 14th consecutive month in which the company’s total US sales witnessed weakness. Now, let’s take a closer look at some key highlights.

In 2014, the Italian-American Fiat Chrysler Automobiles was formed after the merger of American auto giant Chrysler and Italian automaker Fiat SpA. The company was listed on the NYSE on October 13, 2014.

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Fiat Chrysler’s key brands

Fiat Chrysler offers its vehicles under four key brands in Italy—Fiat, Lancia, Jeep, and Alfa Romeo.

The company’s Jeep brand vehicles rose 47.2% YoY to more than 5,000 units. Jeep sales in the country have risen 18.2% YoY to ~40,100 units in 2017 so far.

Similarly, Italy’s sales of FCAU’s luxury car brand Alfa Romeo rose 10.3% YoY in October. This brought its year-to-date Alfa Romeo sales to 38,500, up 27.7% YoY. Lancia and Fiat brands’ October sales in Italy also stood firm at 4,500 and 28,400 units, respectively.

Fiat Chrysler’s profit margins have improved significantly in the last five consecutive quarters. Despite this positive trend in profitability, FCAU’s profit margins are still lower than its peers (XLY) Ford (F), General Motors (GM), and Toyota (TM).

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