Apple’s iPhone X Sales Were Strong on Thanksgiving Weekend


Dec. 1 2017, Updated 1:05 p.m. ET

iPhone X sales last weekend

According to Rosenblatt Securities analyst Jun Zhang’s estimates, Apple (AAPL) might have sold 6 million iPhone X smartphones during the Thanksgiving weekend alone, as reported by StreetInsider. Apple doesn’t disclose its sales during the Thanksgiving period.

In fiscal 4Q17, ended in September, Apple sold a total of 46.7 million iPhones. The number includes all of the models sold. As a result, 6 million iPhone X units sold last weekend is a massive figure.

The weekend was a big one for Apple because it sold many variations of the iPhone. The holiday quarter, Apple’s first fiscal quarter, is an important quarter—as the following graph shows.

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Why the holiday season is important

According to Rosenblatt Securities, Apple currently makes 3 million iPhone X smartphones in a week. According to Rosenblatt, the company might have shipped 15 million units of the iPhone X since it went on sale on November 3.

Apple is selling many more units of the 256GB iPhone X compared to the 64GB model. The former is more expensive. It could lead to a higher average selling price in Apple’s fiscal 1Q18 earnings.

Apple’s shares have risen 3.3% since the iPhone X was released. The shares have returned close to 50% in 2017, mainly due to the anticipation of the iPhone X “supercycle.” It looks like the iPhone X is living up to expectations.


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