uploads///Revenue growth of streaming video industry

Why Amazon Agreed to Sell Google Chromecast and Apple TV Again


Dec. 28 2017, Updated 7:35 a.m. ET

Amazon to sell Google Chromecast again

Amazon (AMZN) has decided to sell Apple’s (AAPL) Apple TV and Alphabet’s (GOOGL) Google Chromecast on its platform after pulling them nearly two years ago. Amazon has already started selling some of these products on its platform.

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Why did Amazon remove these products in 2015?

In 2015, Amazon removed both Apple TV and Google Chromecast. It noted that these products could not stream Amazon Prime Video content, which could confuse buyers who are looking for devices supporting video content.

Both Apple TV and Google Chromecast compete with Amazon devices in the streaming video industry.

Google’s response to Amazon’s move

Amazon’s removal of Google devices in 2015 sparked a number of moves between the two giants. Among these issues was Amazon’s introduction of its own YouTube player on the Echo Show device without Google’s consent.

In response, Google announced in early December that it would withdraw YouTube from Amazon devices, including Amazon Echo Show and Amazon Fire TV, starting on January 1, 2018. According to CNET reports, Prime Video support has arrived on Apple TV to fulfill Amazon’s requirements. It is expected that Chromecast could soon have Prime Video support.


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