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Sprint’s Strategy to Enhance Its Network

Ambrish Shah - Author

Nov. 29 2017, Updated 7:31 a.m. ET

Sprint’s network improvement continues

A telecom company’s performance plays a vital role in customer retention. Sprint (S) continues to improve its network through the deployment of thousands of small-cell solutions, including Sprint Magic Box. The company’s solid postpaid phone net customer additions in fiscal 2Q17 (ended September 2017) demonstrate that the network is becoming more competitive with larger peers. Furthermore, third-party network experts continue to highlight improvements in Sprint’s network quality.

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Sprint’s national average download speeds have grown by approximately 33% YoY (year-over-year). Also, its network was deemed the most improved between September 2016 and September 2017, based on Ookla’s Speedtest Intelligence data. The company expects to improve even more with its densification and optimization strategy.

Sprint’s densification and optimization toolkit includes multiple carrier aggregation, beamforming, and high-performance user equipment, along with various small cell solutions. Additionally, the company expects to add coverage and capacity by expanding its 800 MHz (megahertz) and 2.5 GHz (gigahertz) footprint through macro tower upgrades and new macro sites.

Sprint’s call performance

On RootMetrics’s RootScore report for the first half 2017, Sprint earned scores of 88.6 and 91.1 for call performance and network reliability, respectively, at the national level. In call performance, Sprint outperformed T-Mobile (TMUS) and narrowly followed AT&T (T). Sprint placed third in the overall network performance category. Verizon (VZ) placed first across all six network performance categories: speed performance, call performance, data performance, overall performance, network reliability, and text performance.


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