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Best October in 13 Years: What’s Driving Ford F-Series’ Strength?

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F-series sales in October

In October 2017, Ford Motor’s (F) F-Series truck US sales stood at 75,974 units, reflecting a handsome sales gain of ~15.9% YoY (year-over-year). Solid demand for new F-Series Super Duty premium truck models, including the King Ranch and other variants, boosted Ford’s overall F-Series sales last month, making it the best October for US F-Series sales since 2004. In September, a total of 82,302 F-Series trucks were sold in the US market, a 21.4% rise YoY.

Super Duty trucks helping Ford

Interestingly, F-Series sales have grown in all months of 2017 except April. September was the best sales month for F-Series sales this year. Consistent, solid demand for F-150 trucks and buyer interest in newly launched variants of Super Duty trucks has boosted Ford’s total US trucks sales lately. In October 2017, the ATP (average transaction price) of F-Series trucks rose $4,000 YoY to $47,300.

Will it boost profitability?

As of November 7, Ford stock had risen slightly this year, by about 0.2%. For Ford Motor, F-Series trucks and other SUVs (sports utility vehicles) tend to yield higher profit margins than other small vehicles. Therefore, consistently improving F-Series sales could boost investor confidence in the company.

Mainstream auto industry players (XLY) General Motors (GM), Toyota Motor (TM), and Fiat Chrysler Automobiles (FCAU) compete with Ford F-Series in the US truck segment. GM’s Chevrolet Silverado, Toyota’s Tacoma, and FCAU’s Ram are some notable truck brands in the US market. Continue to the next part to learn about Ford’s US retail and truck sales in October 2017.

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