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Why Groupon Stock Continued to Rise in September 2017

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Groupon stock rose 21.2% last month

US-based (SPY) Groupon (GRPN) stock rose ~21.2% in September 2017 to close the month at $5.12. It’s trading 76.0% above its 52-week low of $2.90 and 4.0% below its 52-week high of $5.39.

Last month, Groupon launched Groupon+, a new service that allows customers to use Groupon meal deals when they pay with Visa (V) or Mastercard (MA) debit or credit cards. According to the terms of this service, customers will get 30.0% of the deal value back in their respective accounts.

Groupon+ will be launched in 23 US domestic markets where the company is tied up with 1,500 local restaurants. Groupon then plans to expand these partnerships into categories such as retail, beauty, home, and automobile.

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Groupon stock has risen 54% since the start of 2017

Groupon stock has risen ~54.0% since the start of this year and 14.0% in the last five trading days of September 2017. In August 2017, the stock rose 18.4% after the company announced its 2Q17 results.

Of the 17 analysts covering Groupon stock, four recommend a “buy,” five recommend a “sell,” and eight recommend a “hold.” The average 12-month price target for the company is $4.44 with a median target of $4.40. Groupon is trading at a premium of 14.0% to the median target estimates.

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