Understanding Blackberry’s Indian Enterprise Push



BlackBerry expands enterprise partnership in India

BlackBerry (BB) recently expanded its channel ecosystem in India (INDA). The company added six new partners in India to its enterprise partner program: ACPL Systems, Galaxy Office Automation, Jainam Technologies, Meta Infotech, Nucleus Software Exports, and XSAT India Services. These partners will design, implement and support BlackBerry solutions in India, thereby contributing to the company’s commitment to establish and grow its global ecosystem of enterprise software partners and developers.

Article continues below advertisement

Addressing complex and sophisticated business environments

“BlackBerry is committed to helping enterprises in India, one of the world’s largest mobile-first nations, to secure against the ever-increasing data leaks and security threats. By joining BlackBerry’s partner program, these companies will now have access to secure software solutions that will address today’s complex and sophisticated business environments,” said BlackBerry vice president of global channels Richard McLeod.

Compelling revenue opportunity

For BlackBerry, the expansion of the enterprise software partnership in India could increase the company’s exposure to the country’s burgeoning enterprise software market.

According to US-based (SPY) information technology research company Gartner (IT), India’s software sales will reach $5.8 billion this year, implying growth of 12.8% over last year’s sales of $5.2 billion. The enterprise software (QQQ) subset of India’s software market is expected to grow 16.8%, faster than the country’s overall software market and the global enterprise software average. Global spending on enterprise software is forecast to grow 7.2% to reach $357 billion this year, according to Gartner. Since BlackBerry has staked its future on software and service sales, India presents a compelling revenue opportunity.


More From Market Realist