Target Expands Google Partnership: Will Sales Rise?



Shoppers can place voice-based orders

Customers can buy Target assortments through Google Express including the brands that are being sold exclusively at Target. The company is offering two-day free delivery on orders above $35.00.

Target added that beginning next year, shoppers will have the comfort of ordering products on Google Express using the Target REDcard credit and debit card as the payment option. Notably, buyers using the Target REDcard will be able to leverage the benefit of an extra 5% off and free delivery on Google Express orders.

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Convenience could drive sales

Target’s attempt to match the comfort being offered by Amazon (AMZN) and Walmart (WMT) could result in higher sales. The ease to shop remains the key catalyst behind bringing customers to retail stores and the online platform.

Mass merchandisers are catching up fast to customers’ changing needs and demands. Merchandisers are matching Amazon’s services to remain afloat and accelerate sales growth. Walmart is offering numerous innovative customer-friendly services that are resulting in stellar sales in its digital business. Recently, Walmart also entered into a partnership with Google (GOOGL) to offer the convenience of voice-based shopping. Costco (COST) announced its online delivery service “CostcoGrocery” to provide two-day free delivery on orders over $75.00.

Target expanded its Restock program to new markets and acquired delivery startup Grand Junction. The company is also focusing on store pickup and shipping through stores services besides offering value pricing and expanded exclusive brands. All of these measures are expected to drive its top line higher.


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