Why iPhone Sales Could Rise in China in Fiscal 1Q18



iPhone X popular in major markets

Apple’s (AAPL) iPhone X was launched in November 2017 and is already popular in the major markets. According to Kantar Worldpanel data, the iPhone X accounted for 18.2% of smartphone sales in Japan (EWJ), while the iPhone 8 came in second with 17.2%. In Great Britain, the iPhone X claimed a 14.4% share, while total iPhone sales accounted for almost 50% of the region’s smartphone market.

Although the iPhone X accounted for 6% of China’s (FXI) urban market, it still beat domestic companies Xiaomi and Huawei. There was also a significant rise in first-time iPhone buyers. In the United States (SPY), the iPhone X was less popular than the iPhone 8 and the iPhone 8 Plus, while Samsung’s (SSNLF) most popular handset, the Galaxy S8, took sixth position. At the end of the three-month period ending November 2017, Apple had a market share of 39.8% in the United States, 23.9% in the top five European markets (a fall of 0.6%), and almost 25% in China (a rise of 4.6%).

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iPhone 7 Plus is the second-most popular phone in China

A report from Counterpoint states that the iPhone 7 Plus was the second-most popular smartphone in China in 2017 with a share of 2.8%. The iPhone 7 took fifth position with a share of 2.4%. Domestic manufacturer Oppo Electronic’s R95 led the market with 3%, while its A57 and R11 took fourth and sixth positions with shares of 2.6% and 2.3%, respectively.


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