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Ford’s F-Series Sales Saw Continued Strength in September 2017

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Oct. 4 2017, Updated 1:06 p.m. ET

F-series sales in September

In September 2017, Ford Motor Company’s (F) F-Series truck US sales stood at 82,302 units with handsome sales gains of about 21.4% on a YoY (year-over-year) basis. Strong demand for F-Series Super Duty King Ranch and other variants continued to boost Ford’s overall F-Series sales last month. In August this year, a total 77,007 units of F-Series trucks were sold in the US market, which was 15.0% higher YoY.

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Super Duty trucks continue to impress

Interestingly, F-Series sales have grown in each month so far in 2017 except April. Moreover, September was the highest sales month for Ford F-Series US sales in 2017 so far. A consistent demand for F-150 trucks and buyer inclination towards newly launched variants of Super Duty trucks have given a boost to Ford’s overall US truck sales lately.

In September 2017, the ATP (average transaction price) of F-Series trucks also rose by $2,300 as compared to a year ago.

Will sales impress investors?

In September, Ford stock rose by about 8.5%. These were the highest monthly gains for Ford stock in the last 22 months. Despite weakening US auto sales, Ford’s improving truck sales could be one of the reasons for the recent optimism on Wall Street. Also, investors’ expectations of higher future vehicle demand from hurricane-affected areas in the US could be driving positive sentiments.

For Ford Motor, F-series truck and other SUV (sports-utility-vehicles) sales typically yield higher profit margins as compared to small cars. Therefore, a consistent improvement in F-Series sales could help Ford regain investors’ confidence.

Legacy automakers (XLY) such as General Motors (GM), Toyota (TM), and Fiat Chrysler (FCAU) compete with the Ford F-Series in the US truck segment.

Continue to the next part to learn about Ford’s US retail and truck segment sales in September 2017.

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