Behind Apple’s iPad Business in Fiscal 4Q17


Dec. 4 2020, Updated 10:52 a.m. ET

Revenues rose 2% in fiscal 3Q17

In fiscal 3Q17, Apple reported revenue growth of 2% YoY (year-over-year) in its iPad segment. Revenues rose to $5 billion in fiscal 3Q17, while shipments rose 15% YoY to 11.4 million units.

Apple experienced revenue growth in this segment for the first time since 2013, and fiscal 3Q17 was Apple’s best quarter in terms of iPad revenues, excluding the holiday quarter, over the past two years.

The ASP (average selling price) for Apple’s iPad segment fell to $434 in fiscal 3Q17, down from $490 in fiscal 3Q16, primarily due to the introduction of its 9.7-inch iPad, which is priced at $329, earlier this year.

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Apple still leads the tablet market

At the end of calendar 2Q17 (Apple’s fiscal 3Q17), Apple (AAPL) continued to lead the worldwide tablet market, with a share of 30.1%. But worldwide tablet shipments fell 3.4% YoY to 37.9 million units in calendar 2Q17.

Apple, Amazon.com (AMZN), and China’s (FXI) Huawei were the only players to experience shipment growth in 2Q17. Amazon’s shipments rose 52% YoY to 2.4 million units, while Huawei’s shipments rose 47% YoY to 3 million units.

Samsung (SSNLF), Huawei, Amazon, and Lenovo (LNVGY) are the major players in the iPad market, with shares of 15.8%, 8%, 6.4%, and 2.2%, respectively.


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